Lorraine Schreyer
Freelance Executive Producer /Senior Producer
Screen Shot 2024-04-10 at 6.11.34 PM.png

Driving While Black PSA | XR immersive | Live Event Activation

The DWB car made its debut at the Detroit Auto Show via an AR activation on the showroom floor as well as on the streets around the conference center.Attendees used their phones to scan a QR code which launched the 3D animation of the DWB car.

DRIVING WHILE BLACK | 1:42 | Digital | AR | Interactive | Outdoor

Agency: Goodby Silverstein & Partners

CD’s: Anthony O’Niel / Rony Castor

AD/CW: Ben Burgoyne/T’Shea Campbell

VFX: The Mill

AR /Interactive/Experiential: Critical Mass/Calgary

DWB A/R activation @Detroit Auto Show Exterior

DWB A/R activation @Detroit Auto Show 2024