PROFILE
Seasoned Executive Producer and Senior Producer with 10+ years of experience leading high-profile, fully integrated 360° international advertising campaigns across TV, digital, social, Extended Reality (XR), Experiential and Live Event activations. Adept at translating creative vision into impactful deliverables while optimizing production processes, managing budgets, and fostering vendor relationships and partner collaborations..
CORE COMPETENCIES
● Creative Problem Solving & Execution
● Vendor Sourcing & Management
● Budgeting, Bidding & Talent Contract Negotiations
● Integrated Campaign Leadership
● Resource & Process Optimization
PROFESSIONAL EXPERIENCE
Senior Integrated Producer | Freelance
72 & Sunny, Butler Stern Shine & Partners, Hecho (2021 – Present)
Notable Clients: Indeed, Capital One, Blue Shield, Google, Environmental Defense Fund
● Deliver multi-platform advertising campaigns across TV, digital, social, and print formats. ● Manage end-to-end production -bidding, ensuring on-time and on-budget delivery for clients. ● Lead creative alignment between internal teams and clients to meet brand objectives.
Senior Integrated Producer
Goodby Silverstein & Partners, San Francisco, CA (2022 – 2024)
● Spearheaded integrated campaigns for Fortune 500 clients including Comcast, Frito-Lay, HP, and Adobe.
● Directed cross-departmental teams, including creative, strategy, design, post-production and business affairs
● Established and maintained strong vendor relationships, optimizing project costs and timelines.
Senior Creative Producer
Apple App Store (Contract, 2020)
● Managed global production for marketing campaigns across TV, digital, social and OOH platforms.
● Led localization efforts for international markets, ensuring brand consistency.
● Collaborated with external agencies to deliver creative assets under strict brand guidelines.
Integrated Producer
RPA Advertising, Los Angeles, CA (2017 – 2020)
● Produced award-winning campaigns for clients like Farmers Insurance, Southwest Airlines, and Dole.
● Navigated complex multi-platform projects with strategic resource allocation and scheduling.
Executive Producer
Greenlight Media & Marketing, Los Angeles, CA (2014 – 2015)
● Built and led full service in-house production and post-production studio for multi-platform branded content.
● Sourced freelance directors and editors, bid multi-faceted projects across genres including experiential, social, stills and TV.
● Negotiated contracts with production vendors and managed budgets for large-scale projects.
AWARDS
● Cannes Lion & Clio Award (2024) – PSA "Driving While Black" client: Courageous Conversations
● Global Effie Award (2020) – Farmers Insurance "We Know From Experience"
● American Advertising Awards – Multiple digital campaigns
EDUCATION
B.S. Marketing & Business Administration
University of California, Berkeley
CONTACT
(323) 440-4242 |Lorraineschreyer@gmail.com | Lorraineschreyer.com