Destination Unknown
For this multi-platform experience, as Executive Producer at Greenlight Studios, we worked with Innocean and iHeart Radio to produce and document a scavenger hunt across Los Angeles. Four different groups of contest winners were filmed in Hyundais throughout the day using social media to engage with Imagine Dragons in a game of cat and mouse that led to their final destination. This real time experience culminated in a private acoustic Imagine Dragons concert at Clifton’s Cafeteria in Downtown LA. The concert was live streamed to Times Square.
Ad Agency // Greenlight Media & Marketing, Executive Creative Director // Nick Davidge, Creative Director // Noah Carlstrom, Copywriter // Kevin Martin, Art Director // Michelle Sieg, Agency Producer // Sybil McCarthy, Social Media Producer // Jennifer Palais, Production Company // NoMimes